Expensive vs Complementary Product #7
I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!
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Prerequisite ā€” You should have knowledge about creating widgets šŸŸCreate a Simple Discounted Cross-sell Offer? ā€” You should have knowledge about split tests (A/B/N Tests) What's a Split test, how to use it effectively?
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Let's discuss the strategy!
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Core Logic: Testing different versions of the widget offer type (upsell offer #1 vs cross-sell offer #2)
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In this strategy, we are going to split test 2 versions
  1. Split test Version #1: Showing complementary product (cross-sell) for the main product
  1. Split test Version #2: Showing upgradable product (upsell) for the main product
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So at the end of split test, we will get to know whether customers are more likely to prefer buy upgradable version of the product or existing product with add-ons
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Then you can further use Discount vs No discount + Coupon #3 or Popup vs In-Page #4 strategy to fine-tune the offer and displaying style.

Step 1: Create a version #1 Split test offer widget

  • Create a widget with cross-sell offer
  • Select complementary product as offer product
So let's move to the second step.

Step 2: Create the version #2 Split test

  • Click on Copy Widget of version #1 > Copy As New Split Test To > Current Page
  • This will make the first widget as Split test #A and creates Split test #B
Upsell Funnel Engine - Create split test from copy widget option
Now same copy of the widget has been created!

Make changes to version #2

  • On Split Test #B, Change the offer type to upsell
  • Change the product with the upgradable product and remove the old product from split test #B
  • Save & Publish the funnel
So our split test #A contains cross-sell offer and split test #B contains upsell offer
Create split test #B with upsell offer

Give some time for split tests to run!

  • It's recommended to give at least 7 days to run split test or at least 1000 impressions to get the results
  • If you give more time for split tests to run, will get better results.

How to analyse performance?

  • Click View Analytics on the funnel
View analytics in Upsell Funnel Engine
  • Check the numbers there, see the revenue and conversions
  • We can clearly see that split test #A performs better
Analytics of split test in Upsell Funnel Engine

What's next?

  • You can run split test another 7 days - 14 days to get better results.
  • If you still see massive rejection in a split test, it's doesn't make sense to keep it live.
  • Edit Funnel and remove the losing split test, here it's Split test #B
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