Expensive vs Complementary Product #7
I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!
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Prerequisite
ā You should have knowledge about creating widgets
Create a Simple Discounted Cross-sell Offer?
ā You should have knowledge about split tests (A/B/N Tests)
What's a Split test, how to use it effectively?
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Let's discuss the strategy!
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Core Logic: Testing different versions of the widget offer type
(upsell offer #1 vs cross-sell offer #2)
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In this strategy, we are going to split test 2 versions
- Split test Version #1: Showing
complementary product
(cross-sell) for the main product
- Split test Version #2: Showing
upgradable product
(upsell) for the main product
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So at the end of split test, we will get to know whether customers are more likely to prefer buy upgradable version of the product or existing product with add-ons
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Then you can further use Discount vs No discount + Coupon #3 or Popup vs In-Page #4 strategy to fine-tune the offer and displaying style.
Step 1: Create a version #1 Split test offer widget
We've already know how to Create a Simple Discounted Cross-sell Offer?
- Create a widget with
cross-sell
offer
- Select complementary product as offer product
So let's move to the second step.
Step 2: Create the version #2 Split test
- Click on
Copy Widget
of version #1 >Copy As New Split Test To
>Current Page
- This will make the first widget as
Split test #A
and createsSplit test #B

Now same copy of the widget has been created!
Make changes to version #2
- On
Split Test #B
, Change the offer type toupsell
- Change the product with the
upgradable product
and remove the old product fromsplit test #B
- Don't forgot to change the
Translations texts
ā How to use translations editor properly?
Save & Publish
the funnel
So our split test #A contains cross-sell offer and split test #B contains upsell offer

Give some time for split tests to run!
- It's recommended to give at least
7 days
to run split test or at least1000 impressions
to get the results
- If you give more time for split tests to run, will get better results.
How to analyse performance?
- Click
View Analytics
on the funnel

- Check the numbers there, see the revenue and conversions
- We can clearly see that
split test #A
performs better

What's next?
- You can run split test another 7 days - 14 days to get better results.
- If you still see massive rejection in a split test, it's doesn't make sense to keep it live.
Edit Funnel
and remove the losing split test, here it'sSplit test #B
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Hope you've got some value from this article. Let us know your feedback š We are excited to hear your thoughts.
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