Popup vs In-Page #4

I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!

Prerequisite — You should have knowledge about creating widgets

Create a Simple Discounted Cross-sell Offer? — You should have knowledge about split tests (A/B/N Tests)

What's a Split test (A/B test), how to use it effectively?

Let's discuss the strategy!

We are going to split test 2 versions of the widget, one that pops up when the customer click on the add to cart button (version #1) vs showing an offer under the add to cart button (version #2)

Core Logic: Testing different versions of the widget style Example: Offer widget popup version #1 vs Showing in the page version #2

Step 1: Create an offer widget

We've already know how to

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Create a Simple Discounted Cross-sell Offer?

So let's move to the second step. This widget is the version #1 of split test.

Step 2: Create the version #2 Split test

Click on Copy Widget of version #1 > Copy As New Split Test To > Current Page

This will make the first widget as Split test #A and creates Split test #B

Upsell Funnel Engine - Create split test from copy widget option

Now same copy of the widget has been created!

Make changes to version #2

Change the widget style to popup by clicking Edit Funnel > Change to Popup > Save on split test #B

Save & Publish the funnel

Change to popup widget style in split test on Upsell Funnel Engine

Give some time for split tests to run!

It's recommended to give at least 7 days to run split test or at least 1000 impressions to get the results

If you give more time for split tests to run, will get better results.

How to analyse performance?

Click View Analytics on the funnel

Check the numbers there, see the revenue and conversions

We can clearly see that split test #A performs better

Analytics of split test in Upsell Funnel Engine

What's next?

You can run split test another 7 days - 14 days to get better results.

If you still see massive rejection in a split test, it's doesn't make sense to keep it live.

Edit Funnel and remove the losing split test Split test #B

Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

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