_(1).png%3Ftable%3Dblock%26id%3D66418bb0-9d4b-444e-82a5-f76e5253edd7%26cache%3Dv2&w=1080&q=75)
I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!
.png%3Ftable%3Dblock%26id%3Db8636362-f361-41c5-8477-b63a70879fb9%26cache%3Dv2&w=1080&q=75)
Prerequisite
— You should have knowledge about creating widgets
Create a Simple Discounted Cross-sell Offer?
— You should have knowledge about split tests (A/B/N Tests)
What's a Split test (A/B test), how to use it effectively?
Let's discuss the strategy! We will be split testing 2 versions of the widget, one with a 10% off discount offer vs no discount offer.
You need to create a coupon for example
SALE10 in the Shopify Admin > Discounts for this strategy to work..png%3Ftable%3Dblock%26id%3D68f269f2-c60b-4c4a-8ff5-e8e1bb721460%26cache%3Dv2&w=1080&q=75)
Core Logic: Testing different versions of discount of the offer
Example: Percentage Off discount version #1 vs No discount version #2
Step 1: Create an offer widget
We've already know how to Create a Simple Discounted Cross-sell Offer?
So let's move to the second step. This widget is the version #1 of split test.
Step 2: Create the version #2 Split test
- Click on
Copy Widgetof version #1 >Copy As New Split Test To>Current Page
- This will make the first widget as
Split test #Aand createsSplit test #B
Now same copy of the widget has been created!
Make changes to version #2
- Change the offer discount to 'No Discount' type on split test #B
You can also try Shopify Automatic Discounts also instead of
coupon code This is a good read
Give some time for split tests to run!
- It's recommended to give at least
7 daysto run split test or at least1000 impressionsto get the results
- If you give more time for split tests to run, will get better results.
How to analyse performance?
- Click
View Analyticson the funnel
- Check the numbers there, see the revenue and conversions
- We can clearly see that
split test #Aperforms better
What's next?
- You can run split test another 7 days - 14 days to get better results.
- If you still see massive rejection in a split test, it's doesn't make sense to keep it live.
Edit Funneland remove the losing split testSplit test #B
Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
Did we miss something?
No worries! Message us by clicking the chat icon 💬 inside the app.
Or Just email our team at support@helixo.co ✌️