This is a very basic simple strategy of upselling an expensive product or upgrades of the product.
Consider you are selling iPhones in your Shopify store and a customer is trying to purchase an iPhone 11 and so that's an opportunity to give them an upgrade deal of iPhone 12 with a 10% off.
So the customer is more likely to buy an upgradeable product if they get a deal. People always tend to buy New* things. — Yes, old wine in new bottle sells 🙂
Let's get started!
If you are not familiar with what exactly upsell and cross-sell is and how it works, I'd recommend you to read this article first. Upsell vs Cross-Sell?
You can also refer Create a Simple Discounted Cross-sell Offer? tutorial for more reference about setting up a cross-sell offer.
- We need to set a trigger product (What's a funnel trigger?) to invoke funnel.
- Give a funnel name to identify the funnels later.
- We are adding to
Product Page(it's set as default)
- Click on
Add Widgetand change the widget behaviour type to
- You can try
inpagetype widget (Everything about Popup vs in-page vs Floating)
- Let's keep it
inpageas default. You can also do split test later (Popup vs In-Page #4)
- Then add upsell product(s) - the product you want to show as an upgrade.
Pro Tip! It's recommended to change the text translations to keep every single item personalized. Here is a good read How to use translations editor properly?
Next step is to
Save and Publish the funnel.
You can test the funnel in store after setting up everything in the funnel.
- Click on the
👁️ Preview Funnelto see in funnel in action in the product page.
Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
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