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Upselling and Cross-selling are industry-standard techniques used to significantly boost your sales when put into practice well.
It also helps in introducing a wide variety of products to the customer. The concepts are fairly easy to understand.
Upselling and Cross-selling can significantly boost your sales when put into practice well. It also helps in introducing a wide variety of products to customers. The concepts are fairly easy to understand.
Upsell
- Upselling is the strategy of encouraging customers to purchase an expensive version of the existing product.
- Suggesting an iPhone 12 with 10% off for customer who is about to buy an iPhone 11.
- Domino's employee suggest a large pizza with good offer while you are ordering a regular sized pizza.
Examples:
In UFE adding upsell product replaces the the original product in cart Add upsell widget
This is how it looks in the actual store.
Cross-Sell
- Cross-selling is suggesting the customer an additional or complementary product that will go well with the one they are already selected.
Trigger Product will be added to cart along with the offer productsExamples:
- An iPhone 12 purchase page with offer on iPhone cases and screen protectors.
- Domino's employee ask "Sir/Mam, would you like to have a coke with it".
Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
Add cross-sell widget
How it looks on the store
Pro Tip!
You can even increase customer interaction by adding down-sell to this.
Click here to checkout down-sell.
Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
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