Test with aggressive copy #1

I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!

Prerequisite — You should have knowledge about creating widgets

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Create a Simple Discounted Cross-sell Offer? — You should have knowledge about split tests (A/B/N Tests)

What's a Split test (A/B test), how to use it effectively?

Let's discuss about aggressive copy strategy!

Core Logic: Testing different versions of translation texts (offer titles, button texts) Example: Offer title copy version #1 vs Offer title copy version #2

Step 1: Create an offer widget

We've already know how to

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Create a Simple Discounted Cross-sell Offer?

So let's move to the second step.

This widget is the version #1 of split test.

Step 2: Create split test & create version #2

Click on Copy Widget of version #1 > Copy As New Split Test To > Current Page

Upsell Funnel Engine - Create split test from copy widget option

Now same copy of the widget has been created!

Let's change the text to another one.

Change translation texts of the second split test #B

Give some time for split tests to run!

It's recommended to give at least 7 days to run split test or at least 1000 impressions to get the results

If you give more time for split tests to run, will get better results.

How to analyse performance?

Click View Analytics on the funnel

Check the numbers there, see the revenue and conversions

We can clearly see that split test #A performs better

Analytics of split test in Upsell Funnel Engine

What's next?

You can run split test another 7 days - 14 days to get better results.

If you still see massive rejection in a split test, it's doesn't make sense to keep it live.

Edit Funnel and remove the losing split test Split test #B

Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.

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