In 2019, Amazon's net revenue amounted to 280 billion US Dollars, a record figure.
And In the year 2006, Amazon's CEO revealed that it's 35% of sales is contributed by upselling and cross-selling efforts. So you can think about how much amount it is for Amazon.
Bundling products that are likely to use with the main product with a pinch of discount will attract more buyers.
Consider some real-world examples,
Example #1:
Dog harness collar
vs Bundle with Dog harness collar + an Additional leash
with a 10% discount if bought together.Example #2:
iPhone 12
alone vs Bundle of iPhone 12 + Protective case
or iPhone 12 + AirPods
with a 10% discount if bought together.Example #3:
Chainsaw
alone vs Bundle of Chainsaw + Protective glasses
with 15% discount.Example #4:
Shoes
alone vs Bundle of Shoes + 2 pair of socks
with 10% off when bought together.Example #5:
Toilet Sprays
alone vs Bundle of Toilet Sprays + Toilet Sanitiser
or Toilet Sprays + Toilet Sanitiser + Toilet Soap
with 20% offWhich one do you prefer to buy personally? Consider yourself as a buyer for you needs.
Pro Tip!
Frequently Bought Together is also called a Bundle by some people, but both are different in the way it works in Upsell Funnel Engine.
You can read more here Bundle vs Frequently Bought Together differences?
Let's see how to create a bundle offer. How to create bundles?
How to create a bundle offer?
Step 1: Create a
new funnel
Step 2: Select the
trigger product.
Step 3: Click
add widget
Step 4: In add widget menu select
widget type
as Bundle upsell
Step 4: Select your
upsell products
and apply corresponding discount
.Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
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