Jack vs Jill complementary products #6
I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!
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Prerequisite ā€” You should have knowledge about creating widgets šŸŸCreate a Simple Discounted Cross-sell Offer? ā€” You should have knowledge about split tests (A/B/N Tests) What's a Split test, how to use it effectively?
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Let's discuss the strategy!
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Core Logic: Testing different versions of the upsell / cross-sell products
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In this strategy, we are going to split test 2 versions
  1. Version #1: Showing product #A while clicking on Add to cart button on Product Page
  1. Version #2: Showing product #B while clicking on Add to cart button on Product Page
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So at the end of split test, we will get to know which product has high demand!
Then you can further use Discount vs No discount + Coupon #3 or Popup vs In-Page #4 strategy to fine-tune the offer and displaying style.
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Step 1: Create an offer widget

So let's move to the second step. This widget is the version #1 of split test.

Step 2: Create the version #2 Split test

  • Click on Copy Widget of version #1 > Copy As New Split Test To > Current Page
  • This will make the first widget as Split test #A and creates Split test #B
Upsell Funnel Engine - Create split test from copy widget option
Now same copy of the widget has been created!

Make changes to version #2

  • On Split Test #B, Change the offer product to Product #B
  • Make sure to keep everything else same, like the discounts, widget styles on both split tests, so the results will be solely depends on the products. You can try other split tests with translation copy, discounts etc after find the results of this split test.
  • Save & Publish the funnel

Give some time for split tests to run!

  • It's recommended to give at least 7 days to run split test or at least 1000 impressions to get the results
  • If you give more time for split tests to run, will get better results.

How to analyse performance?

  • Click View Analytics on the funnel
View analytics in Upsell Funnel Engine
  • Check the numbers there, see the revenue and conversions
  • We can clearly see that split test #A performs better
Analytics of split test in Upsell Funnel Engine

What's next?

  • You can run split test another 7 days - 14 days to get better results.
  • If you still see massive rejection in a split test, it's doesn't make sense to keep it live.
  • Edit Funnel and remove the losing split test, here it's Split test #B
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Hope you've got some value from this article. Let us know your feedback šŸ™‚ We are excited to hear your thoughts.
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