Discounted upsell strategy #1
This is a very basic simple strategy of upselling an expensive product or upgrades of the product.
Consider you are selling iPhones in your Shopify store and a customer is trying to purchase an iPhone 11 and so that's an opportunity to give them an upgrade deal of iPhone 12 with a 10% off.
So the customer is more likely to buy an upgradeable product if they get a deal. People always tend to buy New* things. — Yes, old wine in new bottle sells 🙂
Let's get started!
If you are not familiar with what exactly upsell and cross-sell is and how it works, I'd recommend you to read this article first. Upsell vs Cross-Sell?
You can also refer Create a Simple Discounted Cross-sell Offer? tutorial for more reference about setting up a cross-sell offer.
- We need to set a trigger product (What's a funnel trigger?) to invoke funnel.
- Give a funnel name to identify the funnels later.
- We are adding to
Product Page(it's set as default)
- Click on
Add Widgetand change the widget behaviour type to
- You can try
inpagetype widget (Everything about Popup vs in-page vs Floating)
- Let's keep it
inpageas default. You can also do split test later (Popup vs In-Page #4)
- Then add upsell product(s) - the product you want to show as an upgrade.
Pro Tip! It's recommended to change the text translations to keep every single item personalized. Here is a good read How to use translations editor properly?
Next step is to
Save and Publishthe funnel.
You can test the funnel in store after setting up everything in the funnel.
- Click on the
👁️ Preview Funnelto see in funnel in action in the product page.
Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
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