Discount vs No discount + Coupon #3
Discount vs No discount + Coupon #3
I hope that you already know about split tests and the only way to fine-tune your sales funnel is to split test it!
Ā 
Prerequisite
ā€” You should have knowledge about creating widgets 
      

ā€” You should have knowledge about split tests (A/B/N Tests)
Prerequisite ā€” You should have knowledge about creating widgets šŸŸCreate a Simple Discounted Cross-sell Offer? ā€” You should have knowledge about split tests (A/B/N Tests) What's a Split test (A/B test), how to use it effectively?What's a Split test (A/B test), how to use it effectively?
Ā 
Let's discuss the strategy! We will be split testing 2 versions of the widget, one with a 10% off discount offer vs no discount offer.
Ā 
You need to create a coupon for example SALE10 in the Shopify Admin > Discounts for this strategy to work.
Ā 
Core Logic:  Testing different versions of discount of the offer

Example: Percentage Off discount version #1 vs No discount version #2
Core Logic: Testing different versions of discount of the offer Example: Percentage Off discount version #1 vs No discount version #2
Ā 

Step 1: Create an offer widget

So let's move to the second step. This widget is the version #1 of split test.

Step 2: Create the version #2 Split test

  • Click on Copy Widget of version #1 > Copy As New Split Test To > Current Page
  • This will make the first widget as Split test #A and creates Split test #B
Upsell Funnel Engine - Create split test from copy widget option
Upsell Funnel Engine - Create split test from copy widget option
Now same copy of the widget has been created!

Make changes to version #2

  • Change the offer discount to 'No Discount' type on split test #B
Create Split test #B with 'No Discount'
Create Split test #B with 'No Discount'
Ā 
You can also try Shopify Automatic Discounts also instead of coupon code

Give some time for split tests to run!

  • It's recommended to give at least 7 days to run split test or at least 1000 impressions to get the results
  • If you give more time for split tests to run, will get better results.

How to analyse performance?

  • Click View Analytics on the funnel
View analytics in Upsell Funnel Engine
View analytics in Upsell Funnel Engine
  • Check the numbers there, see the revenue and conversions
  • We can clearly see that split test #A performs better
Analytics of split test in Upsell Funnel Engine
Analytics of split test in Upsell Funnel Engine

What's next?

  • You can run split test another 7 days - 14 days to get better results.
  • If you still see massive rejection in a split test, it's doesn't make sense to keep it live.
  • Edit Funnel and remove the losing split test Split test #B
Ā 

Ā 
Hope you've got some value from this article. Let us know your feedback šŸ™‚ We are excited to hear your thoughts.
Ā 
Did we miss something?
No worries! Message us by clicking the chat icon šŸ’¬  inside the app.
Or Just email our team at support@helixo.co āœŒļø
Did we miss something? No worries! Message us by clicking the chat icon šŸ’¬ inside the app. Or Just email our team at support@helixo.co āœŒļø
Ā