Buy Bundle or Nothing! #4
In 2019, Amazon's net revenue amounted to 280 billion US Dollars, a record figure.
And In the year 2006, Amazon's CEO revealed that it's 35% of sales is contributed by upselling and cross-selling efforts. So you can think about how much amount it is for Amazon.
 
Bundling products that are likely to use with the main product with a pinch of discount will attract more buyers.
 
Consider some real-world examples,
Example #1: Dog harness collar vs Bundle with Dog harness collar + an Additional leash with a 10% discount if bought together.
Example #2: iPhone 12 alone vs Bundle of iPhone 12 + Protective case or iPhone 12 + AirPods with a 10% discount if bought together.
Example #3: Chainsaw alone vs Bundle of Chainsaw + Protective glasses with 15% discount.
Example #4: Shoes alone vs Bundle of Shoes + 2 pair of socks with 10% off when bought together.
Example #5: Toilet Sprays alone vs Bundle of Toilet Sprays + Toilet Sanitiser or Toilet Sprays + Toilet Sanitiser + Toilet Soap with 20% off
 
Which one do you prefer to buy personally? Consider yourself as a buyer for you needs.
 
 
Pro Tip! Frequently Bought Together is also called a Bundle by some people, but both are different in the way it works in Upsell Funnel Engine. You can read more here Bundle vs Frequently Bought Together differences?
 
Let's see how to create a bundle offer. How to create bundles?

How to create a bundle offer?

Step 1: Create a new funnel
Step 2: Select the trigger product.
Selecting trigger for bundle offer
 
Step 3: Click add widget
Step 4: In add widget menu select widget type as Bundle upsell
Step 4: Select your upsell products and apply corresponding discount.
Create bundle widget in upsell funnel engine
 
 
Hope you've got some value from this article. Let us know your feedback 🙂 We are excited to hear your thoughts.
 
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