Better than nothing strategy #3
Upselling / cross-selling is a industry standard proven method for increasing revenues by increasing AOV (Average Order Value).
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So not using upselling strategies in your store means you are leaving money on the table. So it's always better to cross-sell something like warranties for the product or Shipping Insurance for the product or if you are selling a virtual product then you can cross-sell e-books.
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Prerequisite ā€” You should have knowledge about creating widgets šŸŸCreate a Simple Discounted Cross-sell Offer?
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Let's discuss the strategy!
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Strategy Logic: Cross-selling warranties, Shipping Insurance, E-books, etc ā€” It's better to cross-sell a small amount of $1.99 Shipping insurance ā€” Consider you are selling supplement products so you can cross-sell an E-Book on "My Secret method to get results in full potential" for $1.99 It doesn't cost you anything, but adds huge value! It worked for our stores, so it will work for you too, try it šŸ™‚
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Let's calculate some math of extra revenues,
$1.99 is really cheap when comparing the value (Shipping insurance, Warranties, E-Books for $1.99) customer is getting for $1.99, they are more likely to add it to the order.
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If you are getting 1000 orders a month, $1.99 * 1000 = ~$2000 extra revenues per month
If you are getting 10,000 orders a month, $1.99 * 10,000 = ~$20,000 extra money per month šŸ˜‰
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See, how beautiful it is, a simple offer can add up extra $20,000 per month! (~10,582% ROI)

Step 1: Create an offer widget

Create virtual product

Before we move ahead to create the offer, you have to make sure that whatever product you want to cross-sell (eg: 1 Year Warranty cross-sell) have to be added in the Shopify admin > Products > Add product
  • Shopify Admin Products > Add Product
  • Give Title, Image, Price for the product
  • Uncheck the "This is a physical product" option
  • (Optional) Uncheck "Online Store" if you want to hide that product from store.
Here I am adding a warranty product as virtual product (Non-Physical Product)
Add warranty as a virtual product in Shopify

Create cross-sell

I hope you've already know how to šŸŸCreate a Simple Discounted Cross-sell Offer?
  • Create a cross-sell offer with Popup style on product page or cart page.
  • Select Normal Offer , Popup and select the cross-sell product (1 Year Warranty)
  • Change discount to No Discount
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Important If you have set virtual product unavailable in your store then you need to turn off General Settings > Hide out of stock products otherwise the offer popup will not be displayed!!
Change hide out of stock products setting in UFE
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You're done!

Let's see how it works on the actual store!
How warranty cross-sell offer works on the store
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Hope you've got some value from this article. Let us know your feedback šŸ™‚ We are excited to hear your thoughts.
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